A Playbook for Developing an Engagement Playbook

A Playbook for Developing an Engagement Playbook

When we think about a playbook, we often think about football. Developed over a nine-month season, the sponsor tasked us to deliver an Engagement Playbook to assist them in promoting adoption of a revised legal agreement between them and key stakeholders. We knew that we needed a strong set of plays to get us to the big game. Read how we tackled the Engagement Playbook using four key offensive plays.

Behind the Brand: Why Your Organization’s Origin Story Matters

Behind the Brand: Why Your Organization’s Origin Story Matters

When we talk about an origin story, we naturally think of characters in great movies or captivating novels. We rarely think about businesses or organizations. Origin stories, when skillfully woven into an organization’s strategic communications in the defense sector, can pack an effective punch with key audiences.

Find My Colleagues

Find My Colleagues

In the summer of 2020, most MITRE employees opted to give up their permanent office with the intent of eventually working in the hybrid model – a few days per week onsite, and the remainder working remotely. As the pandemic showed signs of subsiding in the summer of 2021, many MITRE employees started to come back to the office a few days each week. For those without permanent offices, they relied on a new reservation system to book reservable offices for a day or even a partial day.

Educating Future National Security Leaders at National Defense University’s The Eisenhower School

Educating Future National Security Leaders at National Defense University’s The Eisenhower School

The Eisenhower School for National Security and Resource Strategy is one of National Defense University’s five graduate colleges tasked with preparing military officers and federal government and private sector civilians for strategic leadership and success in developing national security strategy.

As former Assistant Professors of Behavioral Science in the Strategic Leadership and Industry Studies Departments, Jim Chapple and Larry Colby have seen first-hand how The Eisenhower School’s work meshes with the capabilities within their own department (Human and Organizational Systems [HOS]), MITRE Labs, and the Federally Funded Research and Development Centers (FFRDCs) managed by MITRE.

Learning with Intention

Learning with Intention

MITRE is, and always has been, a learning company. It’s a point of pride among staff to be immersed in training, a new degree, a new book, a new talk. The key to making it all stick, however, is intent and practice. Whether you agree with the 10,000 hours concept or...

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