A Playbook for Developing an Engagement Playbook

A Playbook for Developing an Engagement Playbook

When we think about a playbook, we often think about football. Developed over a nine-month season, the sponsor tasked us to deliver an Engagement Playbook to assist them in promoting adoption of a revised legal agreement between them and key stakeholders. We knew that we needed a strong set of plays to get us to the big game. Read how we tackled the Engagement Playbook using four key offensive plays.

Behind the Brand: Why Your Organization’s Origin Story Matters

Behind the Brand: Why Your Organization’s Origin Story Matters

When we talk about an origin story, we naturally think of characters in great movies or captivating novels. We rarely think about businesses or organizations. Origin stories, when skillfully woven into an organization’s strategic communications in the defense sector, can pack an effective punch with key audiences.

Educating Future National Security Leaders at National Defense University’s The Eisenhower School

Educating Future National Security Leaders at National Defense University’s The Eisenhower School

The Eisenhower School for National Security and Resource Strategy is one of National Defense University’s five graduate colleges tasked with preparing military officers and federal government and private sector civilians for strategic leadership and success in developing national security strategy.

As former Assistant Professors of Behavioral Science in the Strategic Leadership and Industry Studies Departments, Jim Chapple and Larry Colby have seen first-hand how The Eisenhower School’s work meshes with the capabilities within their own department (Human and Organizational Systems [HOS]), MITRE Labs, and the Federally Funded Research and Development Centers (FFRDCs) managed by MITRE.

New book teaches how to apply agility principles to organizations

New book teaches how to apply agility principles to organizations

In their new book, The Government Leader’s Guide to Organizational Agility, authors Sarah Miller and Dr. Shelley Kirkpatrick consolidated their combined 42 years of knowledge, tools, anecdotes, tips, and tricks into one resource for government agency leaders at all levels. Leaders are urged to consult the book as a reference when using agility to make organizational changes.

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