Behind the Brand: Why Your Organization’s Origin Story Matters

Behind the Brand: Why Your Organization’s Origin Story Matters

When we talk about an origin story, we naturally think of characters in great movies or captivating novels. We rarely think about businesses or organizations. Origin stories, when skillfully woven into an organization’s strategic communications in the defense sector, can pack an effective punch with key audiences.

The Daily Standup

The Daily Standup

In Liz Hayes’s post about routine check-ins, seemingly simple collaboration processes and trust enable hard-working, distributed teams to succeed. —Editor Author: Liz HayesI joined a new project last summer, a Global Information System (GIS) effort run by Keith W....

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