Behind the Brand: Why Your Organization’s Origin Story Matters

Behind the Brand: Why Your Organization’s Origin Story Matters

When we talk about an origin story, we naturally think of characters in great movies or captivating novels. We rarely think about businesses or organizations. Origin stories, when skillfully woven into an organization’s strategic communications in the defense sector, can pack an effective punch with key audiences.

Find My Colleagues

Find My Colleagues

In the summer of 2020, most MITRE employees opted to give up their permanent office with the intent of eventually working in the hybrid model – a few days per week onsite, and the remainder working remotely. As the pandemic showed signs of subsiding in the summer of 2021, many MITRE employees started to come back to the office a few days each week. For those without permanent offices, they relied on a new reservation system to book reservable offices for a day or even a partial day.

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