When we talk about an origin story, we naturally think of characters in great movies or captivating novels. We rarely think about businesses or organizations. Origin stories, when skillfully woven into an organization’s strategic communications in the defense sector, can pack an effective punch with key audiences.
My son recently started middle school and went through a library orientation. At the end of the orientation, the students had to take a quiz to prove that they could find their way around the library. My son failed the quiz.
MITRE’s InfoCenter does not have books, we have 3D printers. Puzzled? I will tell you our story.