Enterprise Social, Five Years in
In 2009, “social” was still a buzzword, Facebook was years away from an IPO, and Instagram has not been invented. Yet a groundswell was beginning – people used to the ease of sharing in their online social networks came to their offices, only to find that exchanging information was difficult at best. Communications flowed from the top of the organizational hierarchy down, flooding the already overflowing email inboxes – while cross-organizational collaboration was severely impeded.