A Playbook for Developing an Engagement Playbook
When we think about a playbook, we often think about football. Developed over a nine-month season, the sponsor tasked us to deliver an Engagement Playbook to assist them in promoting adoption of a revised legal agreement between them and key stakeholders. We knew that we needed a strong set of plays to get us to the big game. Read how we tackled the Engagement Playbook using four key offensive plays.